Privacy Policy

Privacy policy and use of cookies

This Privacy Policy describes how SVK Alliance LLC (hereinafter referred to as the “Company”, “Site Administration”) collects, uses and protects personal data of visitors (hereinafter referred to as the “Visitors”) provided during interaction with the website https://svkalliance.com.ua/ (hereinafter referred to as the “Site”). The Site Administration strives to ensure the protection of confidential information in accordance with the current legislation of Ukraine on personal data protection.

1. Collection and use of data

1.1. The Site Administration may collect and process the following categories of data:

Personal data provided voluntarily (name, contact information) when filling out forms on the Site.

Automatically collected data, such as IP address, browser information, device type, behavior on the Site (pages you visit, session duration), using cookies and similar technologies.

2. Purposes of data processing

2.1. The Site Administration may use the collected data for the following purposes:

To provide services and communicate with users.

To improve the functionality and user experience on the Site.

To conduct marketing and advertising campaigns, including the use of Google Ads and Meta Pixel remarketing.

To analyze traffic and user behavior on the Site using Google Analytics.

3. Use of cookies

3.1. Cookies are small text files that are stored on the Visitor's device to store information about the visit to the Site.

3.2. The Site Administration uses cookies for the following purposes:

Functional cookies - ensure the proper operation of the Website.

Analytical cookies - help to analyze traffic and user interaction with the Website using services such as Google Analytics.

Marketing cookies - used to display personalized advertising through the remarketing tools of the Google Ads and Meta platforms.

3.3 Managing cookies:

The visitor can configure the browser to refuse the use of cookies or delete the already installed cookies. However, this may affect the operation of some functions of the Site.

4. Use of Google Analytics

4.1 Google Analytics is installed on our Website - a web traffic analysis service provided by Google Inc. Google Analytics collects data about the behavior of users on the Site in order to improve its performance. This data does not allow to identify specific users.

4.2 The Visitor may refuse to use Google Analytics by installing the Google Analytics Opt-out Add-on.

5. Google Ads remarketing and the Meta pixel

5.1. The Site Administration uses remarketing technologies from Google Ads and Meta Pixel to display targeted ads on other web resources. This means that after visiting the Website, the Visitor may see the Company's advertisements on other platforms.

5.2. The data collected by these services is used in accordance with their own privacy policies.

5.3. Disabling personalized advertising:

The Visitor can change the settings for displaying advertisements in his/her Google account by visiting Google's advertising settings (https://adssettings.google.com), as well as in the settings of the Meta user account on the page for managing advertising preferences (https://www.facebook.com/ads/preferences/).

6. Transfer of data to third parties

6.1. The Visitor's data may be transferred to third parties solely for the purpose of providing services through the Website, for example, for traffic analysis or marketing.

6.2. The Site Administration does not transfer personal data to third-party organizations for purposes other than those specified in this Policy without the consent of the Visitor, except as provided by law.

7. Data protection

7.1. The Site Administration shall take all reasonable measures to ensure the security of the Visitor's personal data and protect it from unauthorized access, loss, destruction or disclosure.

7.2. However, no method of data transmission over the Internet is completely secure, and the Company cannot guarantee absolute protection.

8. Rights of the Website Visitor

8.1. The Site Visitor has the right to:

Access to their personal data.

Correction or deletion of their data.

Restriction of their processing.

Object to the processing of data if the processing is carried out for marketing purposes.

8.2. To exercise their rights, the Visitor must contact the Site Administration through the contact details indicated on the Site.

9. Changes to the Privacy Policy

9.1. The site administration reserves the right to make changes to this Privacy Policy.

9.2. Changes will be notified by publishing an updated version of the Policy on the Site. We recommend that you periodically check the Policy to familiarize yourself with the current version.

10. Contacts

10.1. If the Visitor has any questions or requests regarding the processing of his personal data, he should contact the Website Administration by e-mail: info@svkalliance.com.ua.